1. Business & Audience Research

At WebAccenture, every PPC campaign begins with understanding your business goals and target audience. We analyze your industry, competitors, and customer behavior to set a strong foundation. This step ensures that we’re not just running ads, but building campaigns aligned with your brand’s objectives.

2. In-Depth Keyword Planning

Keywords are the backbone of PPC. Our experts perform deep keyword research to find the terms your customers are actually searching for—balancing between high-intent keywords for quick conversions and broader keywords for awareness. We also focus on negative keywords to avoid wasted ad spend.

3. Strategic Ad Campaign Design

We craft ad campaigns that are not only visually appealing but also persuasive. From writing engaging ad copy to designing banners and video ads, everything is tailored to catch attention, highlight your USP, and encourage clicks. Each campaign is structured around ad groups that directly match user intent.

4. Landing Page Optimization

Clicks mean nothing if they don’t convert. That’s why WebAccenture optimizes landing pages for speed, clarity, and conversions. We ensure that the design, messaging, and call-to-action on your landing page match the ad’s promise—so visitors turn into leads or customers seamlessly.

5. Smart Budget & Bid Management

PPC requires strategic spending. We monitor your ad spend daily and use smart bidding strategies (manual or automated depending on goals) to maximize results. This ensures you get the most conversions at the lowest possible cost-per-click, without draining your budget.

6. Continuous Monitoring & Performance Reporting

After launch, the real work begins. WebAccenture tracks campaign performance in real time—measuring impressions, CTR, conversion rates, and ROI. Based on insights, we keep optimizing keywords, ad creatives, and bids. Finally, we share clear, transparent reports so you always know how your campaigns are performing.