SEM
SEARCH ENGINE MARKETING
OUR SEM SERVICES
1. Campaign Discovery & Goal Setting
We start by understanding your business, audience, and growth targets to ensure your SEM campaigns deliver measurable ROI.
Identify target markets, customer segments, and buying behavior.
Define KPIs: clicks, conversions, sales, or brand awareness.
Choose the right ad platforms (Google Ads, Bing Ads, etc.).
Deliverable: SEM Strategy Blueprint tailored to your objectives.
2. Keyword Strategy & Competitor Analysis
We select keywords that attract qualified leads — not just traffic.
Research high-intent search terms that match your offer.
Study competitor ads, bidding strategies, and gaps.
Build a keyword hierarchy for different campaign types.
Deliverable: Keyword List + Competitive Insights Report.
3. Ad Creation & Landing Page Optimization
Your ads and landing pages must work together to convert clicks into customers.
Craft compelling ad copy that stands out in search results.
Create responsive landing pages with clear CTAs and fast loading speed.
Match ad messaging to landing page content for higher Quality Scores.
Deliverable: Ad Set + Optimized Landing Page Designs.
4. Campaign Setup & Targeting
We configure campaigns to reach the right people at the right time for maximum return.
Set up ad groups, match types, and ad extensions.
Apply geographic, demographic, and device targeting.
Enable conversion tracking to measure results from day one.
Deliverable: Fully Configured SEM Campaign in your ad account.
5. Performance Monitoring & Optimization
Once live, we fine-tune every element to improve performance and lower costs.
A/B test ad headlines, descriptions, and CTAs.
Adjust bids, targeting, and budgets based on performance data.
Remove underperforming keywords and scale high-converters.
Deliverable: Weekly Optimization Report with action steps.
6. Reporting & Growth Scaling
We keep you informed with transparent, data-driven reporting and next-step recommendations.
Monthly reports covering impressions, clicks, conversions, and ROI.
Insights for scaling campaigns into new keywords, audiences, or markets.
Continuous improvement cycle to keep results climbing.
Deliverable: Monthly Performance Report + Scaling Plan.