What’s happening: Google has launched AI Mode, first tested via Search Labs and now broadly available in India and other countries. This AI-powered experience enables users to ask complex, multi-part queries through text, voice, or images, powered by Gemini 2.5, and designed for interactive follow‑ups and rich, structured responses
New features:
- Audio Overviews: Summaries that you can listen to, available via the “generate” button in Search results and labeled as a Labs feature
- Clickable site names/icons: Visible source branding that improves attribution for cited content.
Implications:
- Content may need to be optimized for visibility within AI Mode, not just traditional ranking.
- Brand presence (e.g. logos, structured markup) is increasingly important to gain attribution in AI overviews.
